Google Search Ads
What Are Google Search Ads?
Google search ads are the solution for many businesses trying to make a splash in advertising efforts online. Search ads are ways to show up first in the search results by paying money when someone clicks on the ad. The ads show in the search results based on the keywords that are targeted for that specific ad which makes it highly relevant to the user. These search ads allow for businesses to advertise on a budget while also making conversions on sales for their business. With the implementation of search ads, it allowed for businesses that have not taken the time to do SEO, the ability to still rank for keywords but at a significant cost compared to regular website optimization.
Setting Up Google Ads
Google ads has a relatively easy setup process, starting with business information, and eventually getting to ad copy and design. While this can be done by anybody, not just someone with a digital marketing degree, it would not be as efficient and done the best it could be. After imputing business information google ads ask what it is you are looking to get out of the ads, whether that is sales, leads, traffic to your website, and many other things. This step is vital for a business to select correctly because it holds great gravity in the following steps. When a business is trying to make sales on products, its important they select sales, but if a business is just trying to get more traffic to their website to increase their awareness then it would be vital to click the traffic option. After selecting this option it asks you a few more questions about the location of the ads, the language preference and bidding type. When completing those things you will then have the opportunity to make the actual ad. When making ad copy it is important to use the keywords you are targeting in the titles and descriptions. This leads the users to believe that it is relevant to the keywords they are searching so they will then click on the ad. Once the ad is made, you should rinse and repeat with more keywords and multiple types of ads. This will lead to the best possible results for your business.
Google Ads Best Practices
When making and optimizing google ads there are some important best practices that everyone should follow. The first best practice is focusing on relevant keywords that have high traffic. This may seem obvious but the higher the traffic, the more likely it is that your ad will get clicked. Also the keywords chosen are important too. The keywords intent must follow what you are trying to get out of the ad. If you are trying to sell something then the keyword you are targeting should show intent for purchase. Another best practice is to constantly test and optimize the ads. If you make multiple ads for one campaign, then google will choose which ads are performing the best and use that ad. This means that the other ads you made were not performing as good, therefore it is important to constantly update and check ads for performance issues or successes. The last best practice is to keep track of the bid amounts and costs. This is super important because the bid amount is what allows for your ad to get in front of the user. Optimizing this bid will help your business receive more clicks for even less money.