Building A Business Website
The Basics Of Website Building
Twenty years ago, making a website was a huge hassle and a very expensive venture. There were costs to hire someone with the knowledge and ability to actually program it, the cost to have it run and so much more. Nowadays, the cost is minimal and can be done with less than $15.00 and just a few hours of time. Website building businesses like wix, squarespace and wordpress have allowed ordinary people with no programming experience the ability to make a website hassle free. These websites allow you to link your domain and instantly publish continents onto your own website. Although these websites are amazing, they wouldn’t be as amazing if it weren’t for other companies that partner with them that allow for seamless customization and effortless edits. These other businesses like “elementor” allow for a user to build a website off of templates and pre-made designs. Using these websites and add ons like elementor, we can make amazing websites.
Business Website Building
When it comes to building a website for business purposes, it must be professional and store all the information someone would need on that business. When making the page layout, there should be a home page, services tabs with a page on each service they offer, an about us page, a blog page, and a contact us page. This layout is the basic layout that a business website should have. For the home page, it should depict all of the services or the main services you offer, while also informing the user what the company is about and their values. Having a homepage that has many links to other pages on your website is important because it is used as a hub, to get to each page on your website. After making a well designed homepage, next up are the service pages. When making the service page content, it is important to optimize each page around the service keyword. Doing this allows those pages to rank for that service keyword which will bring more traffic to the business. Doing this for each of the services allows for the website’s reach to extend into the keywords that are related to the business. Once making all of the service pages, next up is to have an about us page that lists everything the company stands for, their beliefs and their mottos. This page is not vital in the optimization side of a website but is vital for a good customer experience. Nowadays, people want to know everything about a company before purchasing something from them. Next up is a blog page, a blog page can be one of the most important aspects of a companies page because it allows for the company to rank for other lesser known keywords. This tactic allows for small businesses to rank for more keywords by making a 500 word blog post about a keyword that relates to their company. This brings in more traffic and can convert a user to a buyer. Lastly, a contact page is important to leave no dead ends for a user looking to receive a service. Having a way to immediately contact the business and schedule an appointment is vital for assuring customer satisfaction and retainment.