Michigan Onsite SEO Processes
What Is SEO?
SEO, also known as search engine optimization, is a process used to increase website traffic organically and cost-efficiently. SEO can be broken up into two parts, offsite and onsite SEO. Offsite relates to the techniques used to optimize a website without doing anything to the page. This refers to backlinks, and processes that build trustworthiness and relevance. On the contrary, on-site SEO is about what is on your website; unique content, html source code, and inter-site page references. Knowing michigan onsite SEO processes can help any small business owner substantially in increasing organic traffic to their site.
Onsite SEO Processes Goals
When it comes to well produced onsite SEO, there are three things that both the user and the engine should be able to know easily:
1. What The Page Is About
For a user, it is important that they can know what a web page is about. This is achieved through an easily readable title, images about the related topic, and a satisfying color pallet. For a search engine it can get a bit more complicated. When search engines view a web page, they do not view it the same as users. Instead, they read the html code within the page. This means that the html code must be optimized for the search engine to know what is on the page. Therefore, the html code for the title, the meta descriptions, the image descriptions, and the body texts all must be easily understood and relate to one another. Giving the page on the website its best chances of ranking high for a specified keyword.
2. Onsite Relevance
Relevance is very important for both users and search engines. When it comes to users, if the content does not match their search interest then they will not be on the page very long. This means it is very important what keywords you are targeting on certain pages because some might not be relevant to the content on that page. For search engines, it is important to have the search engine know what the main topic of your page is so that it can bring the most qualified search candidates to your page.
3. Page's Usefulness
The page’s usefulness is important because you want users to have a good experience on your site and find what they are looking for. This “good experience” metric is measured by google to determine if they should keep showing your content or not. This is measured by bounce rate, and whether or not they spend enough time on your site.
Ideal Michigan Onsite SEO Processes
For ideal onsite optimization, it is important for the page to be extremely relevant to a specific topic. This topic needs to be included in the title tag, the image alt text, the url of the page, and be mentioned multiple times throughout the body of content. For the content, it needs to be unique and not duplicated anywhere else on the internet. Finally, each page of the website should have 3-5 links that go to other pages on their site that relate to that topic discussed.
There ya have it, I hope this has equipped you with the knowledge to fully optimize your own website! If you want to get some more information on other digital marketing topics check out the “Other Marketing Topics” tab or click here for Programmatic Media Buying Strategies!